data mining and web analytics are the most widely used analytical techniques among market researchers

data mining and web analytics are the most widely used analytical techniques among market researchers

Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments

a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]


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