brandsavant blog: next generation of market research
Posted by wolfgang in all, netnography, social media on 27. Feb, 2010 | 0 Comments
today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]
facebook dominates the webs social sharing hub
Posted by wolfgang in all, social media on 24. Feb, 2010 | 0 Comments
when it comes to referral traffic from social networks we have to keep services like AddThis, AddToAny or ShareThis in mind. these services provide some easy-to-use widgets for websites to share and spread the content on the internet. according to a recent emarketer blogpost, facebook dominates the sharing-targets nowadays. these numbers originally come from a social optimizations platform [...]
twitter users do not follow the pareto principle!
Posted by wolfgang in all, social media on 23. Feb, 2010 | 0 Comments
a recent research from nielsen wire revealed, that when grouping twitters u.k. audience by the time they spent on the platform, it shows that only 7 percent of the users account for 80 percent of the total time spent on the platform. the commonly known pareto principle would suggest, that 20 percent of the users [...]
10% of our time on the net we spend on facebook
Posted by wolfgang in all on 15. Jan, 2010 | 0 Comments
the nielsen company has published new numbers regarding the top 10 web brands for december 2009. it is interesting to see, that twitter, which is in fact the number one top brand of november ’09 of infegy’s social radar, does not even appear in nielsen’s report. the reason for this is probably, that social radar measures online [...]
social radar: top 50 online brands of 2009
Posted by wolfgang in all, social media on 04. Jan, 2010 | 0 Comments
the guys over at infegy published their list of the top50 online brands of 2009. one can say, 2009 was definitely the year of social media with twitter leaving google behind and taking the number one spot. facebook (+6) and myspace (+5) performed well, too. Several new brands made their way to the mainstream making [...]
