free socialgraphics webinar
Posted by wolfgang in all, netnography, social media on 13. Jan, 2010 | 0 Comments
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
