social radar: top 50 online brands of 2009
Posted by wolfgang in all, social media on 04. Jan, 2010 | 0 Comments
the guys over at infegy published their list of the top50 online brands of 2009. one can say, 2009 was definitely the year of social media with twitter leaving google behind and taking the number one spot. facebook (+6) and myspace (+5) performed well, too. Several new brands made their way to the mainstream making [...]
social network services segmentation
Posted by wolfgang in all, social media on 06. Dec, 2009 | 0 Comments
anderson analytics had published a new segmentation model for social network users (and non-users) back in july of this year (but i stumbled upon it via IQ2.0 today first). they profiled “americans” and found 7 segments – 4 segments of social network service users, and 3 that do not use them [...]
global map of social web reveals low level of microblog engagement
Posted by wolfgang in all, social media on 05. Dec, 2009 | 1 Comment
The year is 50 B.C. Gaul is entirely occupied by the Romans. Well, not entirely… One small village of indomitable Gauls still holds out against the invadors. And life is not easy for the Roman legionaries who garrison the fortified camps of Totorum, Aquarium, Laudanum and Compendium… something like this comes into my mind, when [...]
Social Media ROI: Socialnomics?
Posted by wolfgang in all, social media on 22. Nov, 2009 | 0 Comments
this video by socialnomics author erik qualman showcases several social media ROI examples along with other effective social media strategies and tries to give hints to answer the question, what IS the ROI of social media and HOW can it be measured? after all it is questionable, if social media investment can be measured like [...]
sysomos’ inside twitter reveals, 21 percent of twitter-users have never posted a tweet
Posted by wolfgang in all, netnography, social media on 22. Nov, 2009 | 0 Comments
stumbled today over this twitter-study from sysomos. according to their research analyzing over 11.5 million twitter accounts, about 85 percent of all twitter users post less than one tweet per day and 21 percent even never posted a tweet at all.
