what the f**k is social media NOW? – three years later
Posted by wolfgang in all, social media on 18. Jul, 2010 | 0 Comments
“What the F**k is Social Media from Marta [Kagan] is like Annual Balance sheet of Social media which gives year end update of Social Media. Thanks for sharing this from last three years.” (Anup Tiwari). couldn’t have expressed that better. have fun sliding through! What the F**k is Social Media NOW? View more presentations from [...]
brandsavant blog: next generation of market research
Posted by wolfgang in all, netnography, social media on 27. Feb, 2010 | 0 Comments
today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]
facebook dominates the webs social sharing hub
Posted by wolfgang in all, social media on 24. Feb, 2010 | 0 Comments
when it comes to referral traffic from social networks we have to keep services like AddThis, AddToAny or ShareThis in mind. these services provide some easy-to-use widgets for websites to share and spread the content on the internet. according to a recent emarketer blogpost, facebook dominates the sharing-targets nowadays. these numbers originally come from a social optimizations platform [...]
tourism 2010: three web trends for destination management organizations
Posted by wolfgang in all, netnography, social media, tourism on 14. Jan, 2010 | 5 Comments
speaking in terms of the web, 2010 will definitely become another interesting year for the travel and tourism industry. like almost no other industry, tourism services are characterized by its intangible nature: they are both physically and mentally difficult to grasp for the customer. they are immaterial value propositions by the tourism supplier to the customer, require [...]
free socialgraphics webinar
Posted by wolfgang in all, netnography, social media on 13. Jan, 2010 | 0 Comments
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
