brandsavant blog: next generation of market research
Posted by wolfgang in all, netnography, social media on 27. Feb, 2010 | 0 Comments
today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]
free socialgraphics webinar
Posted by wolfgang in all, netnography, social media on 13. Jan, 2010 | 0 Comments
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
