brandsavant blog: next generation of market research

Posted by wolfgang in all, netnography, social media on 27. Feb, 2010 | 1 Comment

today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]