Social Media ROI: Socialnomics?

Posted by wolfgang in all, social media on 22. Nov, 2009 | 0 Comments

this video by socialnomics author erik qualman showcases several social media ROI examples along with other effective social media strategies and tries to give hints to answer the question, what IS the ROI of social media and HOW can it be measured? after all it is questionable, if social media investment can be measured like [...]