travel goes mobile: what smartphone owners find useful
Posted by wolfgang in all, tourism on 01. Apr, 2010 | 0 Comments
compete published some statistics from one of their recent smartphone intelligence surveys when they asked, what travel apps/actions mobile users will actually use on their next leisure trip. the top answers where finding informations about the destination (34 percent), checking the status of the reservation (29 percent) and research lodging options (25 percent). as only [...]
hubspot: catch the crowd by putting google into the title
Posted by wolfgang in all, social media on 12. Mar, 2010 | 0 Comments
the folks over at hubspot did a short & fast study to see, if the usage of brand-names in the title of a blogpost does has any impact on the pageviews, inbound links and comments. surprise surprise, the amazing result is: yes! the articles that had a major brand name in the title generated 60 [...]
Come to Berlin! QRWEB2010 International Conference on Qualitative Research in Web 2.0
Posted by wolfgang in all, netnography, social media on 12. Mar, 2010 | 3 Comments
in about 2 week’s time, the International Conference on Qualitative Research in Web 2.0 will be held in berlin, germany. here’s what the conference is all about: The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers can now perform qualitative research using online communities, focus groups, blogs, ethnographies as well [...]
data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
american way of information consumption: 1.3 trillion hours, 3.6 zettabytes and 10,845 trillion words in 2008
Posted by wolfgang in all on 11. Dec, 2009 | 0 Comments
a recent study of roger e. bohn and james e. short from the global information industry center university of california, san diego reveals fascinating numbers for the information overload. their 2009 report on american consumers “how much information?” shows the average american consumes about 34 gigabytes of information per day, whereby the term information is [...]
