Come to Berlin! QRWEB2010 International Conference on Qualitative Research in Web 2.0
Posted by wolfgang in all, netnography, social media on 12. Mar, 2010 | 3 Comments
in about 2 week’s time, the International Conference on Qualitative Research in Web 2.0 will be held in berlin, germany. here’s what the conference is all about: The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers can now perform qualitative research using online communities, focus groups, blogs, ethnographies as well [...]
tourism 2010: three web trends for destination management organizations
Posted by wolfgang in all, netnography, social media, tourism on 14. Jan, 2010 | 5 Comments
speaking in terms of the web, 2010 will definitely become another interesting year for the travel and tourism industry. like almost no other industry, tourism services are characterized by its intangible nature: they are both physically and mentally difficult to grasp for the customer. they are immaterial value propositions by the tourism supplier to the customer, require [...]
free socialgraphics webinar
Posted by wolfgang in all, netnography, social media on 13. Jan, 2010 | 0 Comments
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
socialradar: top 50 brands november ’09
Posted by wolfgang in all, netnography, social media on 04. Dec, 2009 | 1 Comment
the service social radar collects “billions of messages and articles 24/7 from millions of sources all over the Internet [(blog posts, news feeds, forums, social networks and twitter posts)], providing historical content spanning back through 2007″ and recently published the top 50 brands on the web for november – a list, that aggregates the most [...]
mark your calendars: book on netnography for free in january!
Posted by wolfgang in all, books, netnography on 04. Dec, 2009 | 4 Comments
i already posted about the new book about netnography from one of it’s pioneers robert kozinets before. now robert blogged himself about the book in his blog brandthroposophy and told the world not only about the two free chapters on sage, but also, that sage will remove every restriction from the book on google books [...]
