data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
social network services segmentation
Posted by wolfgang in all, social media on 06. Dec, 2009 | 0 Comments
anderson analytics had published a new segmentation model for social network users (and non-users) back in july of this year (but i stumbled upon it via IQ2.0 today first). they profiled “americans” and found 7 segments – 4 segments of social network service users, and 3 that do not use them [...]
