social network services segmentation

Posted by wolfgang in all, social media on 06. Dec, 2009 | 0 Comments

anderson analytics had published a new segmentation model for social network users (and non-users) back in july of this year (but i stumbled upon it via IQ2.0 today first). they profiled “americans” and found 7 segments – 4 segments of social network service users, and 3 that do not use them [...]