travel goes mobile: what smartphone owners find useful
Posted by wolfgang in all, tourism on 01. Apr, 2010 | 0 Comments
compete published some statistics from one of their recent smartphone intelligence surveys when they asked, what travel apps/actions mobile users will actually use on their next leisure trip. the top answers where finding informations about the destination (34 percent), checking the status of the reservation (29 percent) and research lodging options (25 percent). as only [...]
Come to Berlin! QRWEB2010 International Conference on Qualitative Research in Web 2.0
Posted by wolfgang in all, netnography, social media on 12. Mar, 2010 | 3 Comments
in about 2 week’s time, the International Conference on Qualitative Research in Web 2.0 will be held in berlin, germany. here’s what the conference is all about: The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers can now perform qualitative research using online communities, focus groups, blogs, ethnographies as well [...]
brandsavant blog: next generation of market research
Posted by wolfgang in all, netnography, social media on 27. Feb, 2010 | 1 Comment
today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]
10% of our time on the net we spend on facebook
Posted by wolfgang in all on 15. Jan, 2010 | 0 Comments
the nielsen company has published new numbers regarding the top 10 web brands for december 2009. it is interesting to see, that twitter, which is in fact the number one top brand of november ’09 of infegy’s social radar, does not even appear in nielsen’s report. the reason for this is probably, that social radar measures online [...]
data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
