twitter users do not follow the pareto principle!
Posted by wolfgang in all, social media on 23. Feb, 2010 | 0 Comments
a recent research from nielsen wire revealed, that when grouping twitters u.k. audience by the time they spent on the platform, it shows that only 7 percent of the users account for 80 percent of the total time spent on the platform. the commonly known pareto principle would suggest, that 20 percent of the users [...]
data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
