data mining and web analytics are the most widely used analytical techniques among market researchers

data mining and web analytics are the most widely used analytical techniques among market researchers

Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments

a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]


  • web cubed on twitter

    • RT @netnocamp: CU in Cologne: Rob @Kozinets will participate virtually w/ a keynote on #netnocamp http://bit.ly/d6ha3W #netnography, pls RT - posted on 31/08/2010 12:47
    • @web_cubed What's your opinion on quality of friendship as an #ROI measure for #Socialmedia? - posted on 20/08/2010 10:41
    • @web_cubed I don't understand the concept of ROI in relationships, since it is a financial measure. This post does away with that. Good. - posted on 20/08/2010 10:39
    • good reading about difference in quality of online vs. offline friendships & new way of measuring ROI in #socialmedia: http://bit.ly/bL3oPd - posted on 20/08/2010 10:26
    • Willkommen Fabian & danke für die Liste! RT @f_rangol: Hat sich gerade für das #netnocamp am 17.09. in Köln angemeldet. - posted on 13/08/2010 09:01