tourism 2010: three web trends for destination management organizations
Posted by wolfgang in all, netnography, social media, tourism on 14. Jan, 2010 | 5 Comments
speaking in terms of the web, 2010 will definitely become another interesting year for the travel and tourism industry. like almost no other industry, tourism services are characterized by its intangible nature: they are both physically and mentally difficult to grasp for the customer. they are immaterial value propositions by the tourism supplier to the customer, require [...]
data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
worth reading: peter cashmore trends for 2010
Posted by wolfgang in all, social media on 07. Dec, 2009 | 0 Comments
just a short advice not to miss the recent column from peter cashmore on cnn about the web trends for 2010. peter is the founder of well know social media blog mashable and definatley knows about what he is talking. here are his trends:
