Posted by wolfgang in all, netnography, social media, tourism on 14. Jan, 2010 | 5 Comments
speaking in terms of the web, 2010 will definitely become another interesting year for the travel and tourism industry. like almost no other industry, tourism services are characterized by its intangible nature: they are both physically and mentally difficult to grasp for the customer. they are immaterial value propositions by the tourism supplier to the customer, require [...]
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
the guys over at infegy published their list of the top50 online brands of 2009. one can say, 2009 was definitely the year of social media with twitter leaving google behind and taking the number one spot. facebook (+6) and myspace (+5) performed well, too. Several new brands made their way to the mainstream making [...]
i already posted about the new book about netnography from one of it’s pioneers robert kozinets before. now robert blogged himself about the book in his blog brandthroposophy and told the world not only about the two free chapters on sage, but also, that sage will remove every restriction from the book on google books [...]
this video by socialnomics author erik qualman showcases several social media ROI examples along with other effective social media strategies and tries to give hints to answer the question, what IS the ROI of social media and HOW can it be measured? after all it is questionable, if social media investment can be measured like [...]
