Recently Added
Posted by wolfgang in all, social media on 25. Feb, 2010 | No Comments
there is some new videochat sensation at the horizon: chatroulette. this service randomly connects you via webcam to a stranger anywhere on the world. casey neistat produced a really nice video about the service, in which he did some research on some really burning questions: 1. the demographic-stuff: 71% boys, 15% girls, 14% perverts – [...]
Posted by wolfgang in all, social media on 24. Feb, 2010 | No Comments
when it comes to referral traffic from social networks we have to keep services like AddThis, AddToAny or ShareThis in mind. these services provide some easy-to-use widgets for websites to share and spread the content on the internet. according to a recent emarketer blogpost, facebook dominates the sharing-targets nowadays. these numbers originally come from a social optimizations platform [...]
Posted by wolfgang in all, social media on 23. Feb, 2010 | No Comments
a recent research from nielsen wire revealed, that when grouping twitters u.k. audience by the time they spent on the platform, it shows that only 7 percent of the users account for 80 percent of the total time spent on the platform. the commonly known pareto principle would suggest, that 20 percent of the users [...]
Posted by wolfgang in all on 15. Jan, 2010 | No Comments
the nielsen company has published new numbers regarding the top 10 web brands for december 2009. it is interesting to see, that twitter, which is in fact the number one top brand of november ’09 of infegy’s social radar, does not even appear in nielsen’s report. the reason for this is probably, that social radar measures online [...]
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
