facebook dominates the webs social sharing hub
Posted by wolfgang in all, social media on 24. Feb, 2010 | 0 Comments
when it comes to referral traffic from social networks we have to keep services like AddThis, AddToAny or ShareThis in mind. these services provide some easy-to-use widgets for websites to share and spread the content on the internet. according to a recent emarketer blogpost, facebook dominates the sharing-targets nowadays. these numbers originally come from a social optimizations platform [...]
twitter users do not follow the pareto principle!
Posted by wolfgang in all, social media on 23. Feb, 2010 | 0 Comments
a recent research from nielsen wire revealed, that when grouping twitters u.k. audience by the time they spent on the platform, it shows that only 7 percent of the users account for 80 percent of the total time spent on the platform. the commonly known pareto principle would suggest, that 20 percent of the users [...]
tourism 2010: three web trends for destination management organizations
Posted by wolfgang in all, netnography, social media, tourism on 14. Jan, 2010 | 5 Comments
speaking in terms of the web, 2010 will definitely become another interesting year for the travel and tourism industry. like almost no other industry, tourism services are characterized by its intangible nature: they are both physically and mentally difficult to grasp for the customer. they are immaterial value propositions by the tourism supplier to the customer, require [...]
free socialgraphics webinar
Posted by wolfgang in all, netnography, social media on 13. Jan, 2010 | 0 Comments
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
social radar: top 50 online brands of 2009
Posted by wolfgang in all, social media on 04. Jan, 2010 | 0 Comments
the guys over at infegy published their list of the top50 online brands of 2009. one can say, 2009 was definitely the year of social media with twitter leaving google behind and taking the number one spot. facebook (+6) and myspace (+5) performed well, too. Several new brands made their way to the mainstream making [...]
