free socialgraphics webinar
Posted by wolfgang in all, netnography, social media on 13. Jan, 2010 | 0 Comments
just a short notice, there will be a free webinar held by charlene li and jeremiah owyang from the altimeter group about socialgraphics and how they provide a customer-centric approach that fits into your social media strategy. In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, [...]
data mining and web analytics are the most widely used analytical techniques among market researchers
Posted by wolfgang in all, netnography on 08. Jan, 2010 | 3 Comments
a recent NGMR (Next Gen Market Research)-survey (n=855) conducted among NGMR LinkedIn group members in november 2009 reveals, that data mining and web analytics are the most widely used analytical techniques among market researchers. the top three techniques market research professionals are not currently using but would like to use are blog mining, social network [...]
social radar: top 50 online brands of 2009
Posted by wolfgang in all, social media on 04. Jan, 2010 | 0 Comments
the guys over at infegy published their list of the top50 online brands of 2009. one can say, 2009 was definitely the year of social media with twitter leaving google behind and taking the number one spot. facebook (+6) and myspace (+5) performed well, too. Several new brands made their way to the mainstream making [...]
american way of information consumption: 1.3 trillion hours, 3.6 zettabytes and 10,845 trillion words in 2008
Posted by wolfgang in all on 11. Dec, 2009 | 0 Comments
a recent study of roger e. bohn and james e. short from the global information industry center university of california, san diego reveals fascinating numbers for the information overload. their 2009 report on american consumers “how much information?” shows the average american consumes about 34 gigabytes of information per day, whereby the term information is [...]
worth reading: peter cashmore trends for 2010
Posted by wolfgang in all, social media on 07. Dec, 2009 | 0 Comments
just a short advice not to miss the recent column from peter cashmore on cnn about the web trends for 2010. peter is the founder of well know social media blog mashable and definatley knows about what he is talking. here are his trends:
