what the f**k is social media NOW? – three years later

what the f**k is social media NOW? – three years later

Posted by wolfgang in all, social media on 18. Jul, 2010 | 0 Comments

“What the F**k is Social Media from Marta [Kagan] is like Annual Balance sheet of Social media which gives year end update of Social Media. Thanks for sharing this from last three years.” (Anup Tiwari). couldn’t have expressed that better. have fun sliding through! What the F**k is Social Media NOW? View more presentations from [...]

travel goes mobile: what smartphone owners find useful

travel goes mobile: what smartphone owners find useful

Posted by wolfgang in all, tourism on 01. Apr, 2010 | 0 Comments

compete published some statistics from one of their recent smartphone intelligence surveys when they asked, what travel apps/actions mobile users will actually use on their next leisure trip. the top answers where finding informations about the destination (34 percent), checking the status of the reservation (29 percent) and research lodging options (25 percent). as only [...]

hubspot: catch the crowd by putting google into the title

hubspot: catch the crowd by putting google into the title

Posted by wolfgang in all, social media on 12. Mar, 2010 | 0 Comments

the folks over at hubspot did a short & fast study to see, if the usage of brand-names in the title of a blogpost does has any impact on the pageviews, inbound links and comments. surprise surprise, the amazing result is: yes! the articles that had a major brand name in the title generated 60 [...]

Come to Berlin! QRWEB2010 International Conference on Qualitative Research in Web 2.0

Come to Berlin! QRWEB2010 International Conference on Qualitative Research in Web 2.0

Posted by wolfgang in all, netnography, social media on 12. Mar, 2010 | 3 Comments

in about 2 week’s time, the International Conference on Qualitative Research in Web 2.0 will be held in berlin, germany. here’s what the conference is all about: The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers can now perform qualitative research using online communities, focus groups, blogs, ethnographies as well [...]

brandsavant blog: next generation of market research

brandsavant blog: next generation of market research

Posted by wolfgang in all, netnography, social media on 27. Feb, 2010 | 0 Comments

today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]