travel goes mobile: what smartphone owners find useful
Posted on 01. Apr, 2010 by wolfgang in all, tourism
compete published some statistics from one of their recent smartphone intelligence surveys when they asked, what travel apps/actions mobile users will actually use on their next leisure trip. the top answers where finding informations about the destination (34 percent), checking the status of the reservation (29 percent) and research lodging options (25 percent).
source: compete, 19.03.2010, http://blog.compete.com/2010/03/19/the-device-that-goes-everywhere-helps-take-you-anywhere/
as only 20% of the respondents had already downloaded a travel-application to their mobile phone, there seems to be a gap between people already using the mobile for researching travel information and people who use designated apps for that. therefore compete asked, how useful special application would be to them.
source: compete, 19.03.2010, http://blog.compete.com/2010/03/19/the-device-that-goes-everywhere-helps-take-you-anywhere/
quite interesting, over the half of the respondents would find applications useful, that notifies them of unplanned schedule changes and 48 percent apps, that notifies them about rate-changes. about 40 percent want applications, that consolidates all their reservations into one itinerary and apps, that help them manage all their reward- and loyalty points.
find out more about it at the original blog post on compete and make sure to check out my predictive blogpost about tourism trends in 2010, where you’ll find more ideas for mobile in tourism.
