hubspot: catch the crowd by putting google into the title
Posted on 12. Mar, 2010 by wolfgang in all, social media
the folks over at hubspot did a short & fast study to see, if the usage of brand-names in the title of a blogpost does has any impact on the pageviews, inbound links and comments. surprise surprise, the amazing result is: yes!
the articles that had a major brand name in the title generated 60 percent more page views, a little more comments but three times less inbound links on average than articles without them.
source: hubspot blog, http://blog.hubspot.com/blog/tabid/6307/bid/5645/What-Do-Coke-Pepsi-Pampers-Dominos-Google-and-Facebook-Have-in-Common.aspx
source: hubspot blog, http://blog.hubspot.com/blog/tabid/6307/bid/5645/What-Do-Coke-Pepsi-Pampers-Dominos-Google-and-Facebook-Have-in-Common.aspx
i am keen to see how this post will perform 
read more about it here …
