10% of our time on the net we spend on facebook
Posted on 15. Jan, 2010 by wolfgang in all
the nielsen company has published new numbers regarding the top 10 web brands for december 2009.
top 10 web brand december 2009. source: the nielsen company
it is interesting to see, that twitter, which is in fact the number one top brand of november ’09 of infegy’s social radar, does not even appear in nielsen’s report. the reason for this is probably, that social radar measures online conversations like blog posts, twitter posts, forums et cetera and nielsen uses traditional web-statistics in terms of unique visitors and time spend per person. yahoo! is another interesting brand-candidate one could discuss about: positioned on place 17th in social radar, it is on 2nd place on nielsen’s top ten. does it mean, that yahoo!’s websites get called often, but less people are talking about them? is yahoo! just not that interesting or fancy? what does it tell us about yahoo!’s marketing and communications? what does that mean for yahoo!’s future?
another interesting finding of the nielsen report are the numbers of average internet usage. even though they are for the u.s., i think it is quite important to know, that the average internet user opens facebook for 6 hours and 24 minutes each month – that are almost 10% of the overall internet usage time spent (64 hours and 9 minutes) and 3 times as much as people spend on searching with google!
