Social Media ROI: Socialnomics?
Posted on 22. Nov, 2009 by wolfgang in all, social media
this video by socialnomics author erik qualman showcases several social media ROI examples along with other effective social media strategies and tries to give hints to answer the question, what IS the ROI of social media and HOW can it be measured?
after all it is questionable, if social media investment can be measured like any familiar investment a company can take in marketing. what are the real success factors? are they measureable? and what are the costs of doing nothing?
just for the note, this video is a follow up of this “social media revolution” video. great work!
