new book about netnography from robert kozinets out soon!
Posted on 22. Nov, 2009 by wolfgang in all, books, netnography
the paperback of the new and long awaited book “Netnography. Doing Ethnographic Research Online” from robert v kozinets will be available end of december 2009 for about £22.99. i already ordered my copy today via amazon and am looking forward to read it – review will be posted here as soon as possible. from the cover:
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research.
This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.
The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more.
This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.
and here the table of contents:
- The Importance of Online Culture and Community [PDF]
- Understanding Online Culture and Community [PDF]
- Doing Research Online: A Methodological Overview
- The Method of Netnography
- Entrée
- Data Collection and Analysis
- Ethical Issues
- Representation and Evaluation of Netnographic Research
- Changes and Advances in Netnographic Methodology
- Netnography and the Changing Landscape of Online Community
for those, who are really keen, sage publication ltd. published chapter one and two as samples. great! and don’t forget to have a look at http://www.planetnography.com/ where a lot of fine stuff about netnography gets aggregated, the facebook-site for netnography and the CiteULike-section for netnography.
Thanks to Pablo Sánchez Kohn from insights-qualitativos.com for pointing to the new book!
mark your calendars: book on netnography for free in january! | web cubed – the next web
Dec 4th, 2009
[...] already posted about the new book about netnography from one of it’s pioneers robert kozinets before. now robert blogged himself about the book in his blog brandthroposophy and told the world [...]
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Rob Kozinets
Jan 14th, 2010
Wow, thanks, Wolfgang. I appreciate you spreading the word. I actually held the book in my hands today for the first time. Pretty exciting for a first-time (solo) author!
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wolfgang
Jan 14th, 2010
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